COWETA COUNTY (this is a parody)

Project Sail

We’re proud to work around the Coweta County community on Project Sail, a clever approach to growth that’s rooted in what matters most to us: speed, subsidies, and spreadsheets. This project will generate new talking points to support our top priorities: ribbon cuttings, investor decks, and cheerful stock photos, while honoring the values that make our shareholders special.

We are hiring!
Commissioners seeking posh consulting gigs welcome!
Join Our Team

Downtown Newnan with courthouse tower and an ominous datacenter on the horizon. This image is AI-generated. The actual Project Sail website stole the original image from https://www.georgiatrend.com/2024/04/30/newnan-coweta-county-town-and-country/

You may have heard the term “data center,” but what does it mean for your community? Think of a data center as the industrial engine room of modern life, only much, much bigger, more power-hungry, and, yes, more painfully loud. It securely stores and monetizes the information that powers everything we do, most importantly powering our quarterly earnings calls.


Who are these people?? Have you ever seen them in Coweta County?
photo source: iStock.com/PeopleImages

Part of the Community’s Digital Foundation

Roaring data centers support nearly every part of daily life. Whether it’s social-media addiction and doom-scrolling, algorithmic rage-bait, deepfake scams, online-gambling spirals, or the 24/7 porn pipeline, the technology behind it all depends on reliable, heavily fortified infrastructure built right here in Georgia: conveniently far from our executive offices and close to the most pliable zoning codes.

Who are these kids? Who are these adults? We may never know.
photo source: iStock.com/jacoblund

Jobs & Revenue!

From initial construction to long-term operations, Project Sail promises plenty of opportunities for outside contractors and specialized staff who will commute from elsewhere. Sharing is caring! Most benefits will not stay in the community; we’ll import the workforce, export the profits, and leave you a commemorative PowerPoint. Don’t worry: we’ll butter up commissioners with promises of consulting jobs when the applause dies down.

Admit it, you have never seen something like this before.
photo source: iStock.com/AndreyPopov

Supporting Coweta County

As our digital lives expand, so does our need for secure, sustainable-sounding infrastructure. Project Sail responsibly supports this progress by bulldozing green space and increasing housing affordability by gently lowering nearby property values. Together, we can embrace progress without compromising what makes this place home, except for the parts we compromise.

Project Sail: At a Glance

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Size

9 buildings & 4.34 million square feet of awe, hum, and HVAC poetry. We have dramatically reduced the original footprint by almost 13%, because our focus groups said “yikes.” But they're still saying “yikes,” so we've launched a dedicated focus group to produce a lengthy report that no one will read.

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Power

Fully supported by Georgia Power. We’re thrilled the 2025 Integrated Resource Plan waved us through, promising that existing residential rates won’t be affected. (If your bill goes up anyway, it’s because of literally anything else. Definitely not us.)

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Water

Our advanced cooling system delivers high performance, energy efficiency, and painfully loud operation. Also, per our community-care plan: we only change the system after 6 months of people complaining. But we’re still going to contaminate well water and pollute the rivers. Please log concerns on our barely-functional portal site (which we will heroically ignore in biweekly batches).

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Visibility

Our setbacks, tree buffers, berms, and architectural screening are aspirationally inspired. Our lawyer is working to make the ordinance so flimsy we don’t have to actually care about berms and visibility. If you can still see us, try squinting.

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Tax Benefit

Estimated to be $MILLIONS!, maybe possibly someday. After we finish stacking county and state breaks, we might give you something, but you have to wait 10 years to find out! Think of it as a mystery box subscription to your own tax base.


The project is designed to “blend in” yet still be magnanimously visible from the street. Thanks to the site’s topography and vegetation, the buildings will sit below the crest of the hill, where the painfully loud hum echoes just right.


Frequently Asked Questions

Why was this site selected?
Because the power lines were already nearby, the land was inexpensive, and the neighbors don’t have lobbyists. Also, there’s a helpful tradition of officials who appreciate “partnerships,” “task forces,” and post-term “consulting.” We respect Coweta County’s character so much that we’re replacing large parts of it with parking, fencing, and tasteful concrete.
How big will the data center campus be?
We shrank the original plan by a whopping 13% and now call it “responsible.” Nine buildings totaling 4.34 million square feet still dominate the horizon, but with more brand-approved beige and slightly fewer roofs than last time. The site plan will keep “evolving” until the excavators arrive. Then it will evolve into reality.
How will this project impact the nearby landscape?
Our goal is to keep this project out of sight—by making the rules optional. Natural dips and tree cover will help, plus “native” landscaping sourced from wherever had a sale. Expect:
  • A “required buffer” we’ll request variances for later
  • Setbacks that look great on slides
  • Berms (or burms, depending on the memo) curated by our ordinance-softening attorney
  • Building colors that say, “Don’t look at me, I’m a cloud.”
Will the project create noise and increase truck traffic?
Absolutely not. Unless you consider months of construction convoys, backup beepers, and the painfully loud white-noise chorus of chillers to be “noise.” Once built, the trucks get smaller and the hum becomes a constant, soothing reminder that your property is now zoned next to industrial serenity.

If this constant background hum is simply not enough noise for you, don't worry! We're working closely with your county commissioners to legalize blasting Coweta County with our backup power generators whenever we damn well please!
Will dynamite be used to build the data center?
If blasting is needed, it will be limited to days ending in “y,” between the hours of “when you have a toddler napping” and “when you finally sit down.”
Will there be a lot of light at night?
No, only the tasteful glow of “dark-sky” lighting, a gentle aurora visible from space but technically compliant if measured at knee height behind a shrub.
Will it affect our power or water?
Power: Georgia Power assures us your rates won’t notice us sneaking past with industrial-scale demand. If the grid hiccups, please unplug your toaster.
Water: Peak use of up to 6 million gallons a day is already “planned for.” If your wells act funny or your springs turn sassy, our comprehensive stormwater plan will send you a PDF. Reminder: we only change the system after 6 months of complaints, and even then we’ll keep the rivers spicy.
What cooling system will be used?
Today’s answer: a closed-loop air-cooled system (no evaporative cooling!). Yesterday’s answer: advanced water-cooling with painfully loud operation. Tomorrow’s answer: whichever version makes the hearing go faster.
How is potential flooding or erosion being mitigated?
By hiring the finest consultants who can generate binders of best practices, heroic arrows, and erosion-control clip art. If sediment shows up in your yard, please consult Section 14.3.7 (“How to Accept That This Is Progress”).
Will this project ask for tax incentives?
We love your question. If it becomes “part of the conversation,” we’ll coordinate closely with state and local officials to ensure our needs are fully met. After our abatements, credits, and “special considerations,” you might get a ribbon cutting. In 10 years, you’ll get a surprise—maybe even your own money back.
I work for the Georgia government. Can I share my concerns about this project publicly?
Give it a try! You'll quickly discover if you've upset us, in which case something like this might happen to you. Good luck, citizen!
How often can I expect to hear Project Sail's deafeningly-loud backup generators running?
Your current laws limit our generator testing to a maximum of 2 hours per day, up to 3 days per week. We've heard your impassioned call for Project Sail to "Bring the Noise!!" and rest assured, we are working hard to change your laws! Soon, all Coweta County residents can enjoy our glorious industrial symphony from 9am to 5pm, every day!
Contact

Let’s connect

Want more details or to talk with our team? We’re unavailable weekdays, weekends, and immediately after closed-door sessions.